Inspira Immersive Boutique Hotels represents a new approach to the art of hospitality, combining authenticity and sophistication to create unique and memorable experiences. We are committed not only to the well-being of our guests but also to the city that welcomes us, promoting a genuine immersion in the essence of sustainability.

Our portfolio includes three boutique hotels, each with a distinct concept:

• Inspira Liberdade Boutique Hotel: With 15 years of history on Avenida de Santa Marta, it is an icon of sustainable and personalised hospitality.
• Inspira Santos and Inspira Alfama: Two new hotel units set to open in 2025, bringing innovation and charm to two of the city’s most emblematic neighbourhoods.

At Inspira, we value diversity, promote equal opportunities, and foster an inclusive environment where everyone is welcome. We believe that success is built on the talent and dedication of a team passionate about what they do.

Join us and be part of this journey!

PURPOSE OF THE ROLE
The Sales & Marketing Director is responsible for implementing the sales strategy of the Inspira hotels and ensuring that the hotels’ services are sold in line with the strategy and budget guidelines. He/She oversees the sales, groups & events, and marketing teams, ensuring that all departmental actions align with the defined strategy. The Sales & Marketing Director leads the commercial team, establishes strategic partnerships, and optimises the customer experience to drive results and strengthen the Inspira brand. He/She works closely with the Revenue Management Director to continuously monitor the competition and implement any agreed changes to the hotels’ sales and marketing strategy. He/She is also responsible for developing new business in the individual guests, groups, and events segments.

RESPONSIBILITIES

• Ensure the efficient operation of the Sales & Marketing department to achieve budgeted results, customer satisfaction, and GOP in each area;
• Develop strategies and initiatives to increase the hotels’ market share;
• Understand market trends in Lisbon for each property to reach the correct target audience.
• Collaborate with the F&B department in creating, implementing, and evaluating cross-promotions and marketing initiatives for the hotels;
• Maintain a critical and demanding approach to operational standards;
• Develop the annual commercial plan and actively participate in the preparation of the annual budget;
• Add value through revenue growth and operational efficiency, improving departmental processes;
• Understand and focus on key drivers of sales, customer satisfaction, profitability, and quality;
• Align plans with the business strategy, considering the short- and long-term impact of business decisions;
• Attend trade fairs and meet with tour operators to enhance business opportunities for the hotels;
• Ensure that all communications align with the Inspira brand image;
• Regularly organise creative events, client meetings, and activity programmes to maintain and captivate key contacts;
• Bring innovation to all developed activities;
• When necessary, develop policies, formulate guidelines, and define strategies;
• Hold regular meetings with the team to support their development and ensure the necessary follow-up to achieve agreed objectives;
• Conduct monthly meetings with managers from other departments to ensure that all necessary actions to achieve the overall commercial plan are implemented;
• Present a monthly report to the General Manager (GM) covering key topics, developments, outstanding tasks, as well as personal and financial concerns.